Hailey Bieber is an American model, entrepreneur, and media personality who has built a name for herself in fashion and beauty. Born into the well-known Baldwin family, she grew up around the entertainment industry but later developed her own career through modeling, brand partnerships, and beauty entrepreneurship. Over the years, her public life has attracted attention not only because of her work but also because of her marriage to singer Justin Bieber.
Beyond modeling, Hailey has become closely associated with the beauty brand Rhode, which helped expand her career into the business world. Her relationship with Justin Bieber and their growing family have also remained major areas of public interest. This article looks at Hailey Bieber’s early life, family background, education, modeling career, relationship and marriage, motherhood, business journey, net worth, and what she is doing today.
Hailey Bieber Quick Bio
| Detail | Information |
| Full Name | Hailey Rhode Bieber |
| Birth Name | Hailey Rhode Baldwin |
| Date of Birth | November 22, 1996 |
| Age | 29 years old (as of October 2026) |
| Birthplace | Tucson, Arizona, U.S. |
| Parents | Stephen Baldwin and Kennya Baldwin |
| Sibling | Alaia Baldwin |
| Profession | Model, entrepreneur, beauty businesswoman |
| Spouse | Justin Bieber |
| Marriage | 2018 |
| Child | Jack Blues Bieber |
| Child’s Birth Year | 2024 |
| Beauty Brand | Rhode |
| Rhode Founded | 2022 |
| Rhode Acquisition | Acquired by e.l.f. Beauty in 2025 for a deal valued at up to $1 billion |
| Current Rhode Role | Founder, Chief Creative Officer, and Head of Innovation |
Who Is Hailey Bieber?
Hailey Bieber, born Hailey Rhode Baldwin, is an American model, entrepreneur, and beauty businesswoman. She was born on November 22, 1996, in Tucson, Arizona, and grew up in a family connected to the entertainment and creative industries. She began her modeling career as a teenager and gradually built experience through magazine appearances, fashion campaigns, and runway work. Over time, Hailey developed an identity in the fashion and beauty industries that extended beyond simply working as a model.
Hailey’s personal life has also received significant attention because of her marriage to singer Justin Bieber, but her career has developed through her own work in fashion and business. Her biggest business project has been Rhode, the skincare and makeup company she founded. The brand became a major part of her career and helped establish her as an entrepreneur in addition to her work in modeling and fashion.
Hailey Bieber is a model and entrepreneur who has built a career across fashion, beauty, and business.
When and Where Was Hailey Bieber Born?
Hailey Bieber was born on November 22, 1996, in Tucson, Arizona, United States. Her birth name was Hailey Rhode Baldwin. She is the younger daughter of actor Stephen Baldwin and Kennya Baldwin, and she grew up alongside her older sister, Alaia Baldwin. Although she was born in Arizona, her childhood was largely spent in New York, where her family eventually settled.
Growing up in New York gave Hailey an early connection to a major fashion and entertainment center. Her family background also meant that she was familiar with the entertainment industry from a young age. However, she eventually created her own career path by entering modeling as a teenager and developing professional relationships within the fashion world.
Hailey was born in Arizona in 1996 but spent much of her childhood in New York.
Who Are Hailey Bieber’s Parents and Family Members?
Hailey is the daughter of Stephen Baldwin and Kennya Baldwin. Stephen Baldwin is an actor and the youngest of the four Baldwin brothers, while Kennya Baldwin is a Brazilian-born graphic designer. Hailey has one older sister, Alaia Baldwin, who has also worked in the fashion and modeling world. Through her father, Hailey is the niece of actors Alec Baldwin, Daniel Baldwin, and William Baldwin.
Her family background has been an important part of her early story because several members of her extended family have worked in entertainment. Her maternal grandfather was Brazilian musician and composer Eumir Deodato, giving Hailey another connection to the creative arts. Despite coming from a recognizable family, Hailey went on to establish her own professional identity through modeling, fashion, and later her beauty business.
Hailey grew up in the Baldwin family, with close connections to both entertainment and the creative arts.
What Was Hailey Bieber’s Education and Childhood Like?
Hailey spent much of her childhood in Nyack, New York, where she was raised with her older sister. During her early education, she attended a Waldorf school, an educational approach known for its focus on creativity, practical activities, and artistic development. She was later homeschooled, allowing her education to fit more easily around the direction her life was beginning to take as a young model.
Her childhood was also influenced by her family’s Christian faith and her mother’s interest in skincare and wellness. Hailey entered the fashion industry while she was still young, so her teenage years gradually became connected with modeling opportunities and professional travel. Instead of following a traditional college-focused path, she began concentrating on developing her career in fashion and building experience in front of the camera and on the runway.
Hailey’s childhood combined a creative education with an early move toward the fashion industry.
How Did Hailey Bieber Start Her Modeling Career?
Hailey began pursuing modeling professionally as a teenager and signed with Ford Models early in her career. She started gaining attention through magazine work and appeared in publications such as Tatler, LOVE, V, and i-D. One of her early commercial campaigns was for French Connection in 2014, giving her experience working with an established fashion brand.
The same year marked another important step when Hailey made her runway debut, walking for Topshop and designer Sonia Rykiel. Her modeling opportunities continued to grow as she appeared in additional campaigns, magazines, and fashion events. In 2016, she signed with IMG Models, an agency representing models internationally, which became another significant step in the development of her modeling career.
Hailey entered professional modeling as a teenager and progressed from magazine work to international fashion opportunities.
What Are Hailey Bieber’s Major Modeling and Fashion Work?
Hailey has worked with a range of major fashion brands during her modeling career, including Guess, Ralph Lauren, and Tommy Hilfiger. Her work has included fashion campaigns, magazine covers, runway appearances, and appearances connected with major fashion events. These opportunities helped her become a recognizable figure in the fashion industry while also giving her experience working with different designers and brands.
Her influence has also extended beyond traditional modeling because her personal fashion choices have attracted considerable attention. Hailey became associated with a clean, minimalist style that often combines casual clothing with polished beauty looks. In 2022, she also worked with Wardrobe.NYC on a capsule collection, giving her a more direct connection to fashion design and creative collaboration rather than limiting her role to modeling.
Hailey’s fashion career has grown from traditional modeling into brand collaborations and creative fashion projects.
How Did Hailey Bieber Build Her Career Beyond Modeling?
As Hailey’s career developed, she expanded into areas beyond runway and editorial modeling. She became involved in fashion campaigns, beauty projects, brand collaborations, and media appearances, gradually building a career that was not dependent on modeling alone. Her interest in skincare and beauty became especially important as she began developing ideas for a business of her own.
That direction eventually led to Rhode, the beauty company Hailey founded. Instead of only promoting products created by other companies, she became involved in developing and shaping her own brand. Rhode became an important part of her professional identity and allowed her to combine her interests in skincare, makeup, fashion, and creative direction.
Hailey expanded her career beyond modeling by turning her interest in beauty into her own business.
What Is Rhode and What Happened After Its $1 Billion Sale?
Rhode is a skincare and makeup brand founded by Hailey Bieber. The company launched in 2022 with a focus on streamlined beauty products that combine skincare and makeup. Hailey was closely involved with the brand’s creative direction and product development, helping shape its identity around simple, everyday beauty. The company grew rapidly and became one of the most important parts of her business career.
In May 2025, e.l.f. Beauty announced an agreement to acquire Rhode for $1 billion. The deal consisted of $800 million payable at closing and up to another $200 million based on a future earnout. The acquisition did not mean Hailey completely stepped away from Rhode. Under the agreement, she continued with the company as its founder, Chief Creative Officer, and Head of Innovation, allowing her to remain involved in its creative and product direction.
Rhode’s $1 billion acquisition marked a major business milestone while Hailey remained involved in the brand’s future.
How Did Hailey Bieber and Justin Bieber Meet?
Hailey Bieber and Justin Bieber first met in October 2009, when Hailey was a teenager and Justin was already a rising pop star. They were introduced backstage at The Today Show in New York, where Hailey’s father, Stephen Baldwin, was also present. At that time, their relationship was simply a teenage friendship, and neither of them knew that they would eventually become husband and wife.
Their friendship continued for several years before their relationship became romantic. In 2016, Hailey and Justin briefly dated, but they later went their separate ways. They reconnected in 2018, and their relationship moved quickly, leading to Justin proposing to Hailey in July of that year. Their story therefore developed over several years, from an early teenage meeting to a serious relationship and marriage.
Hailey and Justin first met as teenagers in 2009 before their friendship eventually developed into a romantic relationship.
When Did Hailey Bieber and Justin Bieber Get Married?
Hailey Bieber and Justin Bieber legally married in September 2018 in New York. The couple had a small civil ceremony rather than the large wedding celebration that many people later associated with their marriage. Hailey later changed her name publicly to Hailey Rhode Bieber, reflecting her marriage to Justin.
The couple held a larger religious wedding ceremony on September 30, 2019, at Montage Palmetto Bluff in South Carolina. Family and close friends attended the celebration, which became a major moment in their relationship story. In May 2024, Hailey and Justin also renewed their vows while announcing that they were expecting their first child.
Hailey and Justin legally married in 2018 and celebrated their larger wedding ceremony in 2019.
Does Hailey Bieber Have Children?
Yes. Hailey Bieber and Justin Bieber have one child, a son named Jack Blues Bieber. They announced their pregnancy in May 2024, after keeping the pregnancy private for several months. Their son was born in August 2024, marking the beginning of a new chapter for the couple as parents.
Since Jack’s birth, Hailey and Justin have shared occasional glimpses of family life while generally keeping their son’s privacy in mind. Hailey has spoken about how becoming a mother changed her daily life and perspective. She has also said that she wants more children in the future, although there is no need to assume when or whether that will happen.
Hailey Bieber became a mother in August 2024 when she and Justin welcomed their son, Jack Blues Bieber.
What Is Hailey Bieber’s Life Like as a Mother?
Motherhood has become an important part of Hailey’s life alongside her career in beauty and fashion. After Jack’s birth, she spoke about adjusting to the responsibilities of caring for a baby while continuing to work. She has described motherhood as something she had always imagined for herself, while also acknowledging that becoming a parent at a young age brought new challenges and a major change in her everyday life.
Hailey has also talked about finding a balance between family and work. Her role with Rhode continued after the brand was acquired by e.l.f. Beauty, so she has had to manage her responsibilities as a mother alongside her professional commitments. She and Justin have generally kept much of their family life private, sharing selected moments rather than making every part of their son’s life public.
Hailey’s life as a mother now includes balancing family time with her continuing work in beauty and business.
What Is Hailey Bieber’s Net Worth?
Hailey Bieber’s exact personal net worth is not publicly disclosed, so there is no single figure that can be treated as an official amount. Current estimates vary considerably. One widely cited 2026 estimate places her wealth at around $300 million, while other estimates use different figures because her private assets, taxes, investments, liabilities, and exact ownership in Rhode are not fully known.
A major reason for the increase in estimates is Rhode, the beauty company Hailey founded in 2022. e.l.f. Beauty agreed to acquire Rhode in a transaction valued at up to $1 billion, with $800 million in consideration at closing and a potential additional $200 million earnout. However, the $1 billion transaction value should not be treated as Hailey’s personal wealth because Rhode had multiple owners and the amount Hailey personally received is not fully disclosed.
Hailey Bieber’s net worth is estimated in the hundreds of millions, but her exact personal wealth is not publicly disclosed.
What Is Hailey Bieber Doing Today?
As of 2026, Hailey continues to be involved with Rhode, which is now part of e.l.f. Beauty. Following the acquisition, she retained the roles of founder, Chief Creative Officer, and Head of Innovation, allowing her to remain involved in the brand’s creative direction and product development. Rhode has continued expanding internationally, including its September 2026 launch through Sephora in Europe.
Alongside her business responsibilities, Hailey continues to be involved in fashion and beauty-related work and is raising her young son with Justin Bieber. Her current life therefore brings together several areas that have shaped her career for years: beauty, fashion, entrepreneurship, and family. Her role with Rhode also means that her work has moved beyond traditional modeling into a long-term creative and business position.
Today, Hailey is balancing motherhood with her continuing role in Rhode and her work across fashion and beauty.
Frequently Asked Questions
1. How old is Hailey Bieber?
Hailey Bieber was born on November 22, 1996.
2. What is Hailey Bieber’s real name?
Her birth name is Hailey Rhode Baldwin.
3. Who is Hailey Bieber married to?
She is married to Canadian singer Justin Bieber.
4. When did Hailey and Justin Bieber get married?
They legally married in September 2018 and held their larger wedding ceremony in September 2019.
5. Does Hailey Bieber have a child?
Yes. She and Justin have a son named Jack Blues Bieber, born in August 2024.
6. What is Hailey Bieber known for?
She is known for her modeling career, fashion work, beauty brand Rhode, and her marriage to Justin Bieber.
7. What happened to Rhode?
e.l.f. Beauty acquired Rhode in a deal valued at up to $1 billion, while Hailey continued with the company as founder and in creative leadership roles.
Conclusion
Hailey Bieber’s journey has developed significantly since she entered the fashion industry as a teenager. She built experience as a model, expanded into beauty and entrepreneurship, and created Rhode, which later became part of e.l.f. Beauty through a deal valued at up to $1 billion. Her marriage to Justin Bieber and the birth of their son, Jack Blues, have also added an important family chapter to her life.
Today, Hailey’s career is no longer limited to modeling. She remains involved in Rhode’s creative direction while also navigating life as a mother and maintaining her connection to fashion and beauty. Her story reflects a career that has continued to evolve as her professional and personal responsibilities have changed.
